First quarter 2010 information from The NPD Group's Mobile Phone Track reveals a shift in the smartphone market, as Android OS edged out Apple's OS for the number-two position behind RIM.
The Android operating system (OS) continued to make major progress in the U.S. mobile phone market in the first quarter (Q1) of 2010, moving past Apple for to take the number-two position among smartphone operating systems (source: NPD Group, a leading market research company).
The Android operating system moved into second position at 28 percent behind RIM's OS (36 percent) and ahead of Apple's OS (21 percent).
"As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share, To compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.
Strong sales of the Droid, Droid Eris, and Blackberry Curve through carrier promotions helped keep Verizon Wireless's smartphone sales in line with AT&T. Smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).